Our Mission

The 'Why':
Sustaining SME Growth.

We believe that small and medium enterprises are the pillars of the global economy. Daymaker is dedicated to providing the structural integrity and capital required for visionary entrepreneurs to scale without losing their soul.

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94%

SME retention rate across our 2023 portfolio expansions.

History & Milestones

Founding Era

2014: The Architecture of Scale

Founded in London, Daymaker began with a single mission: to redefine the franchise model through an institutional lens while maintaining local character.

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Pivot

2018: Global Convergence

Strategic expansion into North American and SE Asian markets, consolidating 12 major boutique service brands under one vision.

2021: Tech-First

Deployment of the 'Daymaker Core' proprietary management system to all franchise partners.

Present Day

2024: Sustainable Future

Surpassing $1.2B in managed assets with a mandate for 100% net-zero operational alignment across new acquisitions.

Executive Leadership

A collective of specialists spanning investment banking, operational excellence, and brand narrative design.

Marcus Vane

Marcus Vane

Chief Executive Officer

Architect of the 2018 Pivot and former Lead Partner at Sterling Capital.

Elena Rodriguez

Elena Rodriguez

Chief Strategy Officer

Driving the human-centric expansion strategy across emerging markets.

Julian Thorne

Julian Thorne

Head of Operations

Specializing in franchise structural integrity and supply chain optimization.

Sarah Chen

Sarah Chen

VP of Sustainability

Leading our global ESG initiatives and corporate transparency programs.

Corporate Governance & Sustainability

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Ethical Stewardship

Strict adherence to transparency and anti-corruption frameworks in every operating region.

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Net Zero Commitment

Targeting carbon neutrality across our headquarters and majority-owned assets by 2030.

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Social Inclusion

Diversifying the SME landscape by prioritizing underrepresented founders in our investment pipeline.

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Global Footprint

Operating across 4 continents, we provide localized support backed by global institutional strength.

World Map
24 Major Hubs
120+ Franchise Sites